alexander-mosch-foto_256x256
YOUR CONTACT
shutterstock_1639774756_Hyperautomation_Retail_Header

Data & AI for Retail and Consumer Goods

Automate processes. Optimize data. Revolutionizing retail.

Use Case
Advantages
Our services

Artificial intelligence and generative AI are catalysts for the future of your digital commerce strategy. AI integrates with cutting-edge technologies and contributes equally to their optimization so that your digital commerce remains competitive along the entire value chain.

 

Used in the right places, companies in the retail and consumer goods industry benefit from the real advantages of artificial intelligence: AI supports your data analysis and data management, enabling personalized customer approaches and helping to increase your conversion rate. Artificial intelligence supports automation in your company and creates resources for your specialist staff. The bottom line is that a clear data and AI strategy offers real growth potential for your sales and makes digital commerce more efficient in the long term.

AI holistic

Effective Use of Artificial Intelligence to Optimize Data in Digital Commerce: Focus On Data & AI

Your challenge

AI and machine learning are seen as real game changers for making typical processes in the retail and consumer goods industry more efficient, faster and more flexible. However, security and trust concerns, a lack of AI expertise, inadequate data quality and a possible proliferation of AI are still fueling doubts about the use of artificial intelligence.

The target image

Numerous application examples in the market show this: It is worth facing up to these doubts. Retail companies rely on artificial intelligence, particularly in category management, purchasing and logistics. AI currently also holds considerable potential for the areas of IT and marketing in digital retail (source: EHI study, Technology trends in retail 2023). This requires a clearly defined AI strategy.

Our solution approach

It is important to identify the right approaches from AI, machine learning, automation tools and generative AI for the individual needs of a company. By integrating generative AI into existing systems in particular, we optimize your data management and data quality so that you can generate data-based recommendations for value creation in retail.

What is the difference between AI and Generative AI?

Artificial intelligence refers to the general replication of human intelligence by machines, while Generative AI specifically targets the ability of AI systems to generate new content or data based on existing information and patterns.

Benefits for You as a Retailer or Consumer Goods Manufacturer

Reduce costs

Reduce costs at every step of the process and become more competitive and adaptable.

Increase efficiency

Increase the efficiency of your digital commerce by using AI to perform data-based analyses.

Optimize processes in retail

Learn from data-based recommendations from your AI and adapt optimally to new market requirements and customer needs.

Save time and increase productivity

The combination of different automation tools (hyperautomation) creates capacity in your specialist departments for value-adding tasks.

Improve production processes

Automation and artificial intelligence ensure the stability and quality of your production processes and increase the value of your brand.

Support marketing and customer service

With AI chatbots, you can answer customer questions accurately, while your marketing uses artificial intelligence to create targeted materials and content.

Our Services for Your Success

  • We are a strong partner with excellent expertise in the areas of Business Process Management (BPM), Robotic Process Automation (RPA) and Artificial Intelligence (AI). Our experts are able to create synergies for our customers by combining the individual technologies.

    While we optimize existing processes with BPM by recording and documenting your processes, we simultaneously identify potential for the use of artificial intelligence and automation solutions with the help of RPA, which we then implement with you.

    As your digitization partner, we combine consulting with technical expertise and support you in the implementation and commissioning as well as ongoing support of the solution components - regardless of the system in which you operate.

    We also round off our range of services with application management and ensure that your automated process chains run smoothly.

  • Individual marketing messages and a targeted customer approach, based on detailed and enriched CRM data, ensure maximum relevance and impact. Precise information from the CRM system makes your messages personal and effective, tailored precisely to the needs of your customers.

  • Experience how easy and effective data analysis can be with our innovative "Chat with Your Data" service. Our AI-powered tool allows you to communicate with your data in natural language without getting lost in complicated dashboards or reports.

     

    Examples of use:

    • Generating data queries: Simply ask questions such as "How was our sales performance last month?" and get precise answers immediately.
    • Customized metrics: Create and track customized metrics tailored to your specific business needs.
    • Data analysis and visualization: Let AI perform complex data analysis and present results in easy-to-understand graphs and reports.
    • Analyze business metrics: Understand key business metrics at a glance and make informed decisions based on current and historical data.

    Our "Chat with Your Data" service turns your data into valuable insights and helps you make quick and informed decisions.

  • Optimize document handling with individual "Chat with Your Documents" services. Our AI technology enables you to communicate interactively and efficiently with your documents by asking questions in natural language and receiving precise information.

     

    Examples of use:

    • Contract management: Get quick answers to questions about specific contract clauses, deadlines or obligations without having to manually search through each contract.
    • Make learning content more accessible: Students and employees can search for specific information in learning materials and receive clear, understandable explanations to their questions.
    • Chat with customer request documents: Understand and process customer requests efficiently by extracting specific information from voluminous documents and asking clarifying questions in real time.

    With "Chat with Your Documents", you can transform extensive and often confusing documents into an interactive source of knowledge that helps you to find relevant information quickly and in a targeted manner.

  • Harness the power of AI-driven chatbots to revolutionize your interactions with customers and employees. Our chatbot solutions provide a seamless and efficient way to convey information and handle inquiries - around the clock.

     

    Examples of use:

    • FAQ chatbots: Answer frequently asked questions automatically and accurately to quickly provide your customers with the information they need.
    • Sales Enabler: Support your sales team by providing relevant information to potential customers and guiding them through the sales process.
    • Support chatbot: Provide immediate assistance with technical or general questions and resolve common issues efficiently.
    • Automated customer information: Ensure your customers have quick access to account information, order status or other relevant details without human intervention.
    • Support with searches and evaluations: Help your employees quickly find relevant information and perform data analysis by providing them with targeted support.

    Our chatbot solutions improve the efficiency of your customer service and internal processes by providing fast, accurate answers and support.

Avvia - Modern Managed Cloud IT

AVVIA_GenAI_EN-web

Arvato Systems has developed a framework architecture (more about AVVIA) that enables us to implement customized GenAI solutions for you quickly. As shown in the following illustration, the challenge lies in orchestrating the use cases, your business context, and a suitable language model. We take care of this for you.

Your Contact for Data and AI in retail

alexander-mosch-foto_256x256
Alexander Mosch
Expert for Commerce