Product Information Management from Arvato Systems
Consistent administration and export of product master data
High-quality, consistent product data forms the basis for a successful customer experience, regardless of the digital touchpoint in question. A product information management system in which all product information, including business data as well as descriptive texts, images, and multimedia, also serves as a central component of the customer journey.
Communication across all channels
In the past, it would have been sufficient to provide the product name along with an image, a descriptive text, and the list price. Today’s sales platforms and marketplaces are forced to provide detailed, standardized technical information. A PIM solution is required to handle multi-channel marketing and accelerating product provisioning cycles.
Product Information Management from Arvato Systems
Who Benefits from Product Information Management?
Marketing
Prepare outstanding, cross-channel product presentation and increase the value of your marketing processes.
eCommerce
Outstanding product data has a direct influence on the revenue of your eCommerce platform.
Sales
Equip your sales department with all relevant information, both digital and print.
Product Information Management at the BMW Group
In order to be able to address customers in a targeted manner, the BMW Group introduced the Informatica MDM 360. Learn more about the background and solution of the project in our case study.
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