IT architecture with aroma®
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An order management system such as aroma® is often used as a kind of middleware which acts as a hub between e-shop, warehouses, branches, ERP and financial systems. In fact, aroma® also offers the option of rethinking the typical architecture and even dispensing the e-shop system.
In e-commerce today, companies often use various specialized systems in addition to the shop system:
A PIM (product data management), a CMS (preparation and presentation of content), a dedicated search engine, a DAM system for digital asset management and an OMS as a backend for orchestrating background processes.
Chart: Typical e-commerce IT system
The shop system often only fulfills 4 tasks, which can easily be taken over by the special systems:
- Display of products
- Holding the product catalog
- Management of prices and promotions
- Provision of the shopping basket
In the described setting, all 4 tasks can be managed by other systems:
- The presentation of the products as well as the entire user interface, can be handled by a CMS (Content Management System), which is specialized in these frontend tasks.
- The product catalog is better kept by the search engine, which is usually more flexible in serving customers' requests.
- Prices and promotions can be mapped across channels through aroma®'s Prices and Promotions module.
- Shopping cart and checkout processes can also be realized via aroma® APIs, since corresponding functionalities are available anyway, e.g. for taking orders in customer service and in stores.
Of course, companies today have an e-shop system that can be further used with aroma®. But aroma® also offers the interesting option of being able to replace the traditional e-shop system.
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