Schüco-Plattform iNOW | Referenz

Schüco Consistently Drives Digital Communication Forward

Due to the cancellation of trade fairs and live product launches caused by the pandemic, Schüco 2021 has focused on digital communication. The presentation and event platform "i.NNOVATIONNOW" (i.NOW) shifts the product and service world into the digital space.

Customer Benefits

Video and event platforms are linked seamlessly and imperceptibly for visitors

Platform as virtual event space fully maps the customer journey

Unique user experience: visitors are welcomed in a darkened cinema atmosphere

With i.NNOVATIONNOW, we have succeeded in shifting the tradeshow experience 100 percent into the digital space and making products a virtual experience.

Mathis Burghardt | Senior Marketing Manager Internet

Schüco

Project Overview

Initial situation

In the midst of a transformation process, Schüco canceled its participation in "BAU", the world's leading trade fair for architecture, scheduled for 2021, in mid-2020. This development has given i.NOW a decisive boost.

Vision

Schüco is pursuing the goal of digitally mapping the presentation of products and focus topics - and thus an essential component of the customer experience. i.NOW is intended to make product innovations and service highlights a virtual experience. Furthermore, the campaign is to intensify networking and exchange with the target group and support lead generation.

Solution

The overarching i.NOW campaign is permanently visible as an overlay on Schüco's corporate website. The seamlessly integrated platform virtually maps product and service innovations, focus topics and the complete trade fair experience by seamlessly linking film, animation, event, campaign, showroom and brand space. Architects and fabricators can find comprehensive information, search for a contact person, chat with employees, get in touch, book an event and participate directly.

Numbers, Data, Facts

Award-winning

Received „Red Dot: Product Design Award 2021”

Successful

More leads generated online than at "BAU

Consistent

Consistent corporate identity ensured in all channels

The Customer Schüco

The Schüco Group, headquartered in Bielefeld, Germany, develops and sells system solutions for windows, doors and façades. The market leader in innovative building envelopes is active in more than 80 countries and employs around 6,330 people worldwide. Around the globe, 10,000 tradesmen and 30,000 architects and builders who commission the construction of a building work with Schüco.

Visit the Schüco i.NOW website